Research Article Details

Citation Journal Title: International Jordanian Journal Aryam for Humanities and Social Sciences

Citation Title: Artificial intelligence and creativity: Friends or rivals?

Citation Author: EL KASSIMI Islam¹, MOUSTAGHFIR Samia²

Citation Affiliation: 1PhD Holder, Language and Society Laboratory, Faculty of Languages, Letters and Arts, Ibn Tofail University- Kenitra-Morocco, ²PhD Holder, Arts and Pedagogical Engineering Research Laboratory, Faculty of Languages, Letters and Arts, Ibn Tofail University- Kenitra-Morocco

Citation Volume: 7

Citation Issue: 2

Citation Year: 2025

Citation DOI: https://doi.org/10.65811/728

Citation PDF: https://aijj.org/wp-content/uploads/2026/03/IJJA-VOL7-ISSUE-2NO-8-2025-PP-90-103-PDF-Copy-1.pdf

Received Date: 7 March 2025

Revised Date: 24 April 2025

Accepted Date: 2 May 2025

Publication Date: 29 Jun 2025

First Page: 90

Citation Abstract: Artificial Intelligence (AI) has become an integral part of modern education at the university level, offering a range of tools and applications that aid students in various tasks, such as idea generation, proofreading, translation, and source citation. The widespread use of AI in higher education has sparked debates about its impact on creativity among students. This study explores Moroccan EFL college students’ perceptions of using AI and creativity. Thus, a quantitative descriptive research method was employed. As such, data were collected from three universities in Morocco using two 5-point Likert scale questionnaires. The first questionnaire investigates students’ use of AI, and the second one explores their attitudes about the use of AI and its impact on creativity. The results suggest that AI's extensive integration into higher education does not hinder but rather complements students' creative abilities. This encounter between AI and creativity creates a fascinating tension, a duel between a potential ally and a cunning rival. Thus, a thorough discussion of AI and creativity is provided. The study concludes with recommendations for the responsive utilization of AI at the university level to enhance students' creativity.

Citation Keywords: Artificial Intelligence (AI), Creativity, Moroccan EFL students, Students’ perceptions.