AIJJ
Research Article Details
Citation Journal Title: International Jordanian Journal Aryam for Humanities and Social Sciences
Citation Title: Exploring the Potential Influence of English Entertainment Consumption on University Students Major Selection in Morocco
Citation Author: Fatima, Azzahra Amrani, Professor Abdelghanie, Ennam
Citation Affiliation: 1 Laboratory: Littérature, Arts et Ingénierie Pédagogique Faculté des Langues, des Lettres et des Arts Ibn Tofail University, Kenitra. Morocco, Djilali Bounaama University, Khemis Miliana, Algeria. 2 Laboratory: Littérature, Arts et Ingénierie Pédagogique Faculté des Langues, des Lettres et des Arts Ibn Tofail University, Kenitra. Morocco
Citation Volume: 7
Citation Issue: 2
Citation Year: 2025
Citation DOI: https://doi.org/10.65811/721
Citation PDF: https://aijj.org/wp-content/uploads/2026/03/IJJA-VOL7-ISSUE-2NO1-2025-PP1-17-PDF-1.pdf
Received Date: 3 March 2019
Revised Date: 2 April 2025
Accepted Date: 1 May 2025
Publication Date: 6 Jun 2025
First Page: 1
Citation Abstract: This paper explores whether there is a relationship between English entertainment consumption and majoring in English studies; additionally, it explores the nature of entertainment preferences among English studies University students in Morocco and the amount of time they dedicate to such consumption. The research involved a survey of 106 English Studies students, including those pursuing Bachelor's, Master's, and Ph.D. degrees across various institutions in Morocco. 48 of the participants were male, and 58 were female. The study yielded the following findings through a combination of descriptive analysis, cross tabulation techniques, and multiple response graphs: 1. many respondents cited exposure to English content as a significant factor influencing their decision to major in English Studies. 2. Most respondents indicated their use of the English language to access English-language entertainment content. 3. The study revealed heavy consumption of English entertainment content, with preferences varying based on gender. Male participants favored genres like Comedy, Action/Adventure, and Documentary, while female participants favored Drama/Documentary, Talk shows/musicals, Action/Adventure, and other entertainment programs. 4. Most respondents preferred searching the Internet when making important decisions. 5. Most participants have access to WiFi and smartphones, enabling easy access to both online content and decision-making sources. In conclusion, the study sheds light on the relationship between English-language entertainment content and Moroccan university students' academic and life decisions, and therefore, the potential influence of English-language entertainment content on Moroccan university students' academic and life decisions.
Citation Keywords: Entertainment, English Studies Students, University Students in Morocco, Major Selection, Students' Decision-making.
